Entries categorized as ‘Media’

How many TV ads can you name?

March 18, 2009 · 2 Comments

Try to name 10 TV ads? Ready? Go….

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Pretty Hard, huh?  Every month Ad Age releases the top 10 most recalled commercials.  Through a report run by Nielson, a research company, Ad Age notes the “winners” of the month.

NIELSEN IAG TOP 10 MOST-LIKED NEW ADS
Feb. 2 to March 1, 2009

TOP MOST-LIKED SPOT
Yeah, we know — something about kids and puppies make commercials. In Microsoft’s latest iteration of its “I’m a PC” campaign, 4-and-a-half-year-old Kylie shows the rest of us how easy it is to upload, retouch (!) and send photos using Microsoft’s software. Kids these days…

Rank Brand Description Index
1 Microsoft Windows–4 1/2 year-old Kylie sends picture of pet fish to family; plugs camera into laptop; click this; auto adjusts picture; I’m a PC. 163
2 Subway $5 Any Footlong–Man at car dealership sets up for sales event; Subway upstages him with giant gorilla inflatables, fireworks and blimp. 152
3 Hulu Eliza Dushku, star of “Dollhouse”; Hulu beams free shows to computer to simmer your head-meat into fondue; delicious to us; we’re aliens. 152
4 Crystal Light Women in white dresses dance; their dresses turn into vibrant colors before flinging off in liquid form; make a delicious change. 151
5 Domino’s Pizza American Legends–If there’s one thing the Secretary of Taste loves more than his mother, it’s bacon, succulent chicken, tasty provolone. 149
6 Chips Ahoy! Wizard of Oz; claymation cookie in house picked up by tornado; Toto, I don’t think we’re in Kansas; hand grabs cookie from above. 147
7 Dyson Ball–It’s pretty simple, four fixed wheels like to go in straight lines; ball can move in any direction; easy turns with minimal effort. 140
8 Macy’s Presidents’ Day Sale–Woman sewing red stars on a white flag; it’s a savings celebration; Save 25-60% on famous brands storewide. 135
9 Kellogg’s Frosted Mini-Wheats–Two pieces of cereal help boy study; kids who ate filling breakfast of Mini-Wheats had 23% better quality of memory. 135
10 E-Trade Two infants talk about the rough economy; it’s times like these that E-Trade can help replan your investments; one infant starts singing. 132

With so many advertisers out there, it is very important to advertisers to make their 30 seconds on TV count.   Especially, with as expensive as TV spots are – with the economy falling rapidly, companies better get their money worth.

MY WINNER FOR BEST USE OF TV SPOT BUDGETS:  http://www.1secondad.com/VerifyAge.aspx

Categories: Media

Beyonce vs. Little Girl

January 11, 2009 · 1 Comment

Do you think that people are born with natural talent? Maybe this little girl is born to be a pop-star. On the flip-side, it is interesting to see how the media has become such a large part of our lives that young children are no longer watching Barney or Sesame Street, but now Beyonce music videos

Categories: Media