So let’s sit and talk about the iPhone. Who knew that Apple would be the next Google? It feels like Apple is slowly taking over the world doesn’t it. The iPhone was cool when it was first released, but the 3G has changed the way the world looks at Apple products. Everyone has tried to capitalize off of this phenomenon with iPhone apps, iPhone cases, creating iPhone friendly products, etc. With consumers spending $300 on their iPhone and then another $100 a month for their plans (maybe more), money does not seem to be a limiting factor for iPhone users. They are paying for the experience. They are paying for the name: iPhone.
I am not saying it is a bad thing – hey, I caved to the iPhone trend. This January I purchase my very own lovely, sleek, white, 16GB 3G iPhone. However, it was not just the phone that I purchased – once I bought it, then I needed a case! I figured that if I were spending $300 on a phone, I sure better protect it. To me – my price point was so high already that $35 seemed like nothing. I went ahead and treated myself to a white and black silicon case to protect my phone. On top of that, I couldn’t risk breaking it – so I purchase the $85 2nd year of “Apple insurance”. True, I did have a free year, but what if in 1 year and 1 month my phone stops working! I’d kick myself if I could save myself the money and the hassle later if I just purchased the protectio now. So after taxes and everything, I ended up walking out of the Apple store an hour later about $400 poorer, but with a nice little toy that proceeded to change my life.
At first, I did not believe the iPhone craze in how WONDERFUL this phone was, but that is exactly what it is – WONDERFUL. The apps will change your life. I can check the weather every morning without turning on my computer. It vibrates everytime I recieve an email so I don’t get in trouble from work. I can twitter from it. I can find out which direction is N vs. S. (I am one of those direction defficient folks.) I can also play checkers. It can even act as a nightlight!
One more note on a business standpoint: I wish that WordPress would let me post some type of poll and if I could – I would pose the question: Do you think that it was a smart business move for Apple to exclusively partner with AT&T? It is not question that it was smart for AT&T to partner with Apple. Their user base has grown exponentially over the past 2 years one the new 3G iPhones have been launched.
You tell me.




